JOIN A MILLION NEW CHAMPIONS, INSPIRED BY THE GREATEST

"Once we realize we are all members of humanity, we will want to compete in the spirit of love."

"I figured that if I said it enough, I would convince the world that I really was the greatest."

"I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life
as a champion'."

"You lose nothing when fighting for a cause... In my mind the losers are those who don't have a cause they care about."

"To be able to give away riches is mandatory if you wish to possess them. This is the only way that you will be truly rich."

"Rivers, ponds, lakes and streams, they all have different names, but they all contain water. Just as religions do, they all contain truths."

Generation Ali is

A community inspired by Muhammad Ali's life and values.
A platform for content and action
fueled by the courage of our generation.
A force for change that's gaining momentum.

As we build, we'll be calling on you. So be ready to get in the ring.

In his boxing prime, Muhammad Ali transformed
himself into an unlikely champion of people and causes around the
world through the strength of his spirit, courage, and charm.

Ali stands today, high above and far beyond sport.
For our generation, he ignites the greatness within each of us.

By passing the torch to a new wave of champions,
Ali challenges us to transform ourselves and our communities.

The greatest is yet to come. You're next.