ADIDAS SPRINGBLADE

/  RETAIL  /

When adidas approached us about creating an in-store program for the launch of their revolutionary Springblade technology, they told us our mantra should be: “It’s all about the blades.” Our team answered the challenge with this “buzzsaw bullseye” display that served as the centerpiece for

this all-doors retail campaign. Tight 3D renders aided a speedy approval process to

keep the fast-paced project on track.