Anki, an award-winning entertainment electronics company that brings robotics into everyday life, asked us to design a retail display that would highlight their pint-sized robot “Cozmo” and
show off his larger than life personality.
We leveraged the bright yellow brand color to stand out in store and attracted early technology adopters using a clean aesthetic paired with a video to spotlight Cozmo’s strengths – his emotions and personality as shown by his endearing facial expressions and voice.
We refined existing brand messaging to be retail-specific, providing information consumers need at point of purchase for in-store and for online retail use such as on Amazon. The videos were customized for retail by editing existing “Cozmoments” to highlight specific features and address purchase obstacles shown in consumer data.