Anki, an award-winning entertainment electronics company that brings robotics into everyday life, asked us to design and develop a global retail display program that would highlight their pint-sized robot “Cozmo” and show off his larger than life personality around the world.
Our retail design leveraged the bright yellow brand color to stand out in store and a clean aesthetic to appeal to early technology adopters. We also used video to attract shoppers and to highlight Cozmo’s strengths – his emotions and personality as shown by his endearing facial expressions and animated voice.
We refined existing Anki brand messaging to be retail focused, providing consumers with the specific information needed at the point of purchase. Our messaging goals were to remove any possible purchase barriers, to appeal to the child as well as the parent, and to make sure Cozmo’s irresistible personality cut through the clutter retail reality. Our team customized videos for retail by editing existing “Cozmoments” and adding video captions to highlight specific features
shown by consumer research to impact purchase decisions.
We also honed this retail-specific messaging for use on Amazon. With a similar motive of removing purchase obstacles and presenting Cozmo’s charm front and center, we navigated Amazon’s templated system to our best advantage.
To manage the multinational scope of this effort, Vehicle lead weekly video conference meetings with Anki team members in Germany, France, the United Kingdom, and San Francisco, ensuring retail brand consistency worldwide while addressing localization issues.