To set the stage for Ariat’s new fall line of equestrian-inspired fashion footwear, we designed
a modern Austin loft scene. The worn furnishings and natural interior materials perfectly complimented the fine leather footwear collection.
We produced the shoot, cast the talent, and art directed fashion photographer Cristina Trayfors
on the two-day shoot. We designed the lookbook and all related digital and point-of-sale
assets for the integrated program.