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Based on our extensive Levi’s experience, Ariat partnered with us to enter the competitive denim market. This lookbook was designed to highlight Ariat’s commitment to style and more importantly to fit. Our launches for Ariat Women’s and Men’s denim programs have placed Ariat head to head with long-established denim brands. We produced the shoot, cast the models, art directed photographer David Peterson, and designed the custom typeface for the launch.