We helped Boombotix distinguish itself in the crowded wireless speaker market by aligning their brand with relevant musical and visual artists. We created their brand positioning, mission statement, branding, and brand guidelines. The “Sound of the Brave” battle cry was used in digital ads,
in-store communications, the brand video, and social media.
We designed their product identities, packaging, websites, in-store programs and fixtures, and social media campaigns all with an eye to highlighting their unique and authentic position in the market.