Along with Wu Tang’s RZA and our client Boombotix, Vehicle helped create and promote ODB Week - a celebration of Wu Tang’s Ol’ Dirty Bastard that took place the week of November 15 - ODB’s birthday. We developed a strategy with our client for leveraging videos and images for social media campaigns along with a visual center, landing page, and e-mail campaign.
The ODB Rex units sold out & our “Get ODB ID’d Website” garnered over 25K engagements, a solid prospect audience increase. We also created a “progressive” Instagram campaign for deeper storytelling about one of Hip Hip’s most endearing stars. Each day of the week featured its own ODB gem like RZA dropping the never heard ODB track “Obey Me” from the Wu vault or Young Dirty Bastard (ODB’s son) releasing his own song and video. We designed, developed and launched the “Get ODB ID’d” website, which assigned a Wu-Tang Name and added user’s face to a shareable ODB I.D.
The last day culminated in a Zumiez sponsored party / concert at The Wick in Brooklyn. Vehicle photographed the event, generating content for wide use on social media.