Along with Wu Tang’s RZA and our client Boombotix, Vehicle helped create and promote ODB Week – a celebration of Wu Tang’s Ol’ Dirty Bastard that took place the week of ODB’s birthday. We developed a strategy with our client for leveraging videos and images for social media campaigns, along with a visual center, landing page, and e-mail campaign.
The ODB Rex units sold out and our “Get ODB ID’d” website garnered over 25K engagements, a solid prospect audience increase. We also created a progressive Instagram campaign for deeper storytelling about one of hip hop’s most enduring stars. Each day of the week featured its own ODB dedication, like RZA dropping the never heard ODB track “Obey Me” from the Wu vault or Young Dirty Bastard (ODB’s son) releasing his own song and video. We designed, developed, and launched the “Get ODB ID’d” website, which gave users a Wu-Tang name and added their face to a shareable ODB I.D.
The last day of ODB Week culminated in a Zumiez sponsored party and concert at The Wick in Brooklyn. Vehicle photographed the event, generating content for wide use on social media.