THE ARIAT BRAND

APPROACH

We have lived and breathed the Ariat Brand since 2007. We have attended rodeos and English riding events all over the country, conducted quantitative and qualitative consumer insight interviews and focus groups, as well as in-depth retail site surveys. We work directly with Ariat's marketing, web, footwear and apparel teams to address their unique needs while maintaining the brand voice across all consumer touchpoints. In addition, we created the Ariat Brand Guidelines to ensure all aspects of communication are cohesive.

RESULTS

VehicleSF has been instrumental in helping Ariat become one of the fastest growing footwear and apparel brands in the country. We developed a cohesive brand look and feel that transcends English, Western, Work and Lifestyle categories online and in-store. A key result of this positioning and growth was the purchase of
Ariat by the Fisher family, the owners of Gap Inc., in June 2012.

VIDEO

CONTACT

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