THE ARIAT BRAND
We have lived and breathed the Ariat Brand since 2007. We have attended rodeos and English riding events all over the country, conducted quantitative and qualitative consumer insight interviews and focus groups, as well as in-depth retail site surveys. We work directly with Ariat's marketing, web, footwear and apparel teams to address their unique needs while maintaining the brand voice across all consumer touchpoints. In addition, we created the Ariat Brand Guidelines to ensure all aspects of communication are cohesive.
VehicleSF has been instrumental in helping Ariat become one of the fastest growing footwear and apparel brands in the country. We developed a cohesive brand look and feel that transcends English, Western, Work and Lifestyle categories online and in-store. A key result of this positioning and growth was the purchase of
Ariat by the Fisher family, the owners of Gap Inc., in June 2012.
ARIAT DENIM LAUNCH
When Ariat decided to launch a denim brand they chose VehicleSF to create all aspects of the launch because of our vast experience in the category. We created an identity for the denim line, conducted photoshoots for both men's and women's lines, designed and produced lookbooks, an Ariat Denim mini-site, all point of sale
materials, and created all on-product packaging for the launch.
The success of the Ariat Denim mini-site led Ariat to request us to redesign and create on going assets for their main website. We create all monthly messaging on the site including design, photography and copywriting of the homepage and emails, as well as the design of interactive shopping tools for Western, English,
Lifestyle, Work and Outdoor categories.
ARIAT LIFESTYLE LAUNCH
When Ariat decided to develop equestrian-inspired footwear and handbags for the mainstream fashion market, they again chose VehicleSF to establish the look and feel of this important stage of growth for the company. We produced and art directed all photoshoots including model casting, photographer and stylist selection. We retouch all imagery
in-house for use in the lifestye driven lookbooks, point of sale, website assets and advertising.
To supplement their traditional advertising agencies, Ariat works with VehicleSF to design, art direct and produce print advertising as a component of larger integrated programs.