We were thrilled when we were asked by Lonnie Ali on behalf of Generation Ali to design a

website for Muhammad Ali to coincide with his huge 70th birthday celebration. Generation Ali is

an organization that promotes Ali’s legacy and humanitarian accomplishments outside

the ring to inspire a new generation.

We designed the parallax scrolling site to allow the user to smoothly glide through Ali’s legacy of achievements and his guiding tenets to arrive at a call-to-action to join the cause.