/  RETAIL  /

Hydro Flask, a premium hydration & lifestyle brand, asked us to redesign their in-store and online presence by creating an integrated system of in-store fixtures, point of sale, and digital ad formats.

We created a modular fixture system, branding elements, and a complementary wall system

to accommodate their quickly expanding product line in an easy-to-scale manner. We leveraged aspirational lifestyle imagery to attract and engage consumers in-store and translated these

formats into digital ads for brand continuity.

We conducted site surveys of a wide array of stores to insure the program would be embraced by retailers while showing the complex and colorful line of hard goods in its best light.