JJK IDENTITY

/  BRANDING  /  VIDEO  /

Legendary track and field Olympian Jackie Joyner-Kersee asked us to create an identity and guidelines for her foundation that would embrace her legacy and allow her to pursue altruistic endeavors outside the sports realm. The identity we created alludes to the infinity symbol suggesting the timelessness of her legacy. The red color pallet is based her passion for the sport

and her well known love for red fingernail polish!