We designed the Levi’s Vintage Store, located on the ground floor of the factory where the
vintage line is made and tours are given daily. Our design embraced the unique nature of the
space as part museum and part store.
We designed all elements of the store, from fixtures and signage to the dressing rooms and circular cash wrap. We referenced vintage Levi’s typography to heighten the vintage aspect of product line. We also designed and art directed photography for the lifestyle graphics that positioned
the product in a modern fashion context.