MCBC FONDO

/  BRANDING  /  PRINT  /

The Marin County Bike Coalition (MCBC) promotes safe bicycling for everyday transportation and recreation, giving cyclists a voice to advocate for a bike-friendly Marin. They are committed to the next generation of cyclists and devoted to building the bicycling community in Marin county.

Now who can’t get behind that?

We designed the Dirt Fondo branding, posters, digital assets, t-shirts, and additional swag. We also expanded the Dirt Fondo branding and visual language to include the Solstice Fondo, a summer ride, and the Jane Fondo, a women’s ride. If it promotes cycling and strives to protect the gorgeous gift of Marin’s open spaces – count us in.

Vehicle has been contributing pro bono design to MCBC for several years to support their work to preserve beautiful open spaces and promote bicycling for recreation and green transportation.

Because some of us at Vehicle are avid mountain bikers, we have leaned in pretty hard on the Dirt Fondo – an annual 45 mile mountain bike romp through the beautiful Marin headlands and state parks featuring 7,000 feet of climbing. (Yeah, that’s a lot.)