We created the original House of Hoops retail program for Nike and launched it in 1650 Foot Locker stores nationwide. We designed the signage and display fixtures to help unify the Nike Basketball offering and made modular changeable graphics for the shoe wall, display fixtures, and window programs. The goal was to attract, engage, and connect with consumers browsing the mall with new content every few weeks to keep them coming back for the latest. We featured illustration
as a way to distinguish the brand from the competition.