Nike invited Vehicle to help launch the KD11 at Nike San Francisco. Tasked with creating a memorable, unrivaled retail experience for the NBA MVP’s signature footwear release in the Golden State Warriors' own backyard, we naturally chose a path of total domination.
Our retail design team embraced the “Built for a plush and bouncy ride” tagline as a springboard
and inspiration for the entire consumer experience. The “Plush" exterior window display design featured a mountain of custom-made “basketball” pillows, complimented by a
“Bouncy" trampoline window display.
We extended the impact of the retail program by blanketing the entire interior entryway with full court coverage of the KD11 on large scale lightboxes and interior facing window graphics.
Shoppers arriving on the 6th floor escalator landing were greeted with a mind-blowing surreal KD11 video created by Nike. We wheatpasted the 3 x 3 video wall and flanked it with two pedestal vitrines, each featuring a floating ball, plush basketball pillows, and topped with an actual bouncy trampoline.