NIKE MAJOR TAYLOR MICROSITE
/ RETAIL / DIGITAL /
Nike asked us to create a discovery website aimed at young sneakerheads for a new line of
footwear inspired by a forgotten turn-of-the-century bicycle champion, Major Taylor. The site features dynamic navigation to heighten the sense of discovery, quick paths to product, and stories to highlight Major Taylor’s historical significance. We also designed and produced
integrated in-store programs for the launch.