NIKE SOLE PROVIDER BOOK
/ PRINT & PACKAGING /
This 250-page tome covers the 30-year history of Nike Basketball from 1972 to 2002. Chronicling the over 650 shoes released during those years, this is the godfather of sneakerhead books. We spent months knee deep in the Nike Basketball archives and worked directly with Nike Basketball creative director Ray Butts and sports writer Scoop Jackson on this labor of basketball love. The book celebrates Nike’s impact on the athletes, the game, and sports culture worldwide.