Ariat, the world’s leading brand for equestrian footwear and clothing,

partnered with rodeo sensation and

world champion Trevor Brazile, to form

the brand Relentless by Ariat. We were asked to develop all creative for the

launch – branding, print and digital campaigns, videos, in-store elements,

and an asset library.

The "Never Stop” campaign highlights what binds Trevor and Ariat – a never ending pursuit of excellence and unyielding desire to be the best. In a word, Relentless.

We developed an identity using a bold pallet of red and black to exemplify the passion and strength required for success in rodeo competition.