Pogo, a German snow and skate brand founded by engineers and snowboard pioneers, asked Vehicle to create a promotional campaign to celebrate the 35th anniversary of their brand. Our campaign mined the 80s for stylistic elements to evoke the brand’s long and colorful past.
Pogo's legacy of craftsmanship and style are at the heart of the 35th anniversary video that we created to celebrate some of the brand's signature products throughout time. The invitation and poster feature the unique and eye catching zebra striped design found on the bottom of
many of their classic snowboards.
The 35th anniversary t-shirt design reflects founders Martin and Jogi’s love of surf culture that originally inspired them to start the company in 1983.
A 35th anniversary animated gif helps Pogo promote the event on their website, in social media, and in an announcement email. Our team also developed an Instagram promotional strategy to help create social media buzz around the brand’s anniversary.