RELENTLESS BY ARIAT
/ BRANDING / RETAIL / VIDEO / DIGITAL / PRINT /
Ariat, the world’s leading brand for equestrian footwear and clothing, partnered with rodeo
sensation and world champion Trevor Brazile, to form the brand Relentless by Ariat. We were
asked to develop all creative for the launch – branding, print and digital campaigns, videos,
in-store elements, and an asset library.
We developed an identity using a bold pallet of red and black to exemplify the passion and
strength required for success in rodeo competition. The "Never Stop” campaign highlights what binds Trevor and Ariat – a never ending pursuit of excellence and unyielding desire to be the best.
In a word, Relentless.