/ BRANDING / PRINT / VIDEO /
We were thrilled to design the SFIFF campaign for a second year in a row. Our hero of the campaign was a low-fi character designed to directly contrast the slick dot-com graphics that permeated San Francisco at that time. Named Cinenaut, our hero was the festival host throughout the campaign. We designed the entire campaign including branding, advertising, digital assets, invitations, programs, event graphics, and signage and also directed the theatrical trailer and TV spots.