two24 BRAND

/  BRANDING  /  DIGITAL  /  Print  /

Ariat asked us to partner with them to launch their new fashion line of equestrian-inspired footwear. We developed the name, visual identity, landing site, and in-store elements. We also designed and art directed the photography for a racetrack themed lookbook to debut their new brand.

Looking back at the history of legendary racehorse Secretariat who inspired the Ariat name, we were impressed with his record-breaking time of 2:24, a time that has yet to be beaten. The name Two24 is an insider’s nod to his world-record.