Taking the prowess of Ariat, a strong Equestrian brand, to the world of high-end fashion.

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Ariat fashion look book spread with woman on ground wearing tall western boots

Equestrian roots

Vehicle partnered with Ariat to launch a fashion line of women’s footwear that paid homage to the brand’s equestrian heritage. We designed and styled this series look books to reflect a new, higher-end positioning for this product line. Vehicle art directed the shoots, handled all production, including casting the talent, scouting the location, and hiring stylists. And we worked with esteemed fashion photographers Cristina Trayfors, David Peterson, and Alex Farnum for the series.

Cover of Fall 2013 Ariat fashion look book with man and woman on floor looking at records

Ariat fashion look book spread with woman indoors on bench and closeup of western fashion boots

Ariat fashion look book spread with man sitting on ground with dog wearing fashion boots

Ariat fashion look book spread with legs of men and women lined up wearing fashion boots

Ariat fashion look book spread with woman indoors on staircase and closeup of western fashion boots and woman's face

Ariat fashion look book spread with woman in chair and closeup of two clogs

we helped ariat, maker of cowboy boots and english riding boots, navigate unfamiliar territory.

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Ariat fashion look book spread with man laying on couch wearing fashionable boots

Ariat fashion look book spread with model sitting wearing men's boots

Ariat fashion model laying across couch with tall boots on

Ariat fashion look book spread with woman standing outdoors in the fall and boots on leafy ground

selecting photographers, casting models, handling styling and location, all contribute to a productive shoot.

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Ariat fashion look book cover with woman in truck wearing western inspired boots

Woman standing in barn with Ariat fashion wedge sandals

Woman sitting on ranch fence wearing pancho with Ariat fashion equestrian inspired tall boots

Ariat fashion look book spread with women wearing boots and sandals

minimal propping allows the classic styling and the most subtle product details to sing.

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Ariat fashion look book cover with woman on table wearing equestrian inspired boots

Woman standing wearing Ariat fashion sandals

Woman in chair wearing Ariat fashion cowhide pattern boots

Ariat fashion look book spread with two women wearing equestrian inspired footwear

Project Scope

Research & Insights
Strategy & Positioning
Print & Packaging

Messaging & Content
Brand Voice / Tone
Creative / Art Direction