Embracing differences, One identity at a time
It is little wonder that eXp Realty, one of the world's fastest growing real estate brokerages, touts an extremely diverse team of agents throughout the globe. To show their strong support of inclusion, eXp asked VehicleSF to create a set of identities to represent each of their fifteen resource groups, as well as their "ONE eXp" initiative.
A unified and celebratory look and feel
We utilized bold shapes and a brightly colored palette for the identity system to set a proud and and optimistic tone for all of the groups. We worked directly with the brand team at eXp as well as each individual group to make sure the identity was a true reflection of their culture.
A Diverse but related system
We created a modular system of squares that allow for seamless and consistent eXp branding of all resource groups. This systematic approach offers a wide array of formats, groupings, and configurations that has endless potential for applications to signage, swag, and beyond.
