Vehicle worked closely with the Harley-Davidson brand design team to develop Harley-Davidson X, a line of motorcycles aimed at the Chinese market. We designed the italic X to be a dynamic element that, when cropped, serves as a graphic arrow boldly pointing the way forward. Special attention and care was given to the weight and spacing of the identity's letterforms to ensure fidelity when applied to various forms of production, like metal stamping and blind embossing.
