setting the bar high

B/2BNOW, a data exchange solutions provider, engaged Vehicle to create a new visual identity, develop a strategic framework for messaging, build a new website, and launch campaign assets. Also, our initial research supported the need for a more unique brand name in addition to visual differentiation.

Highview website displayed on a mobile device

About that name...

The B/2BNOW name felt limiting and un-ownable – and it only focused on the present. We developed the name Highview because of its open, future-facing quality as well as the way it suggests the elevated vision of the company.

Say hello to vision elevated by experience. Say hello to Highview.

Expressing the complex simply

"SAP EDI solution for S/4HANA Public Cloud Services through integrated blockchain" is a complex notion, so we focused on the benefit to simplify things. The company's deep experience provides them with a unique foresight to recognize industry challenges and opportunities for their clients - much like the elevated vision of the giraffe. The giraffe ‘h’ is a memorable icon packed with symbolism.

Highview business cards laid out on a table alternating the front and back sides

We developed graphic standards with a warm, vibrant color palette for photography and icons, plus friendly typography to reflect Highview’s down-to-earth company culture.

Man sitting at desktop computer with ecommerce website open and petting dog

Subtle color treatment to the photography creates a distinctive look while providing a unifying visual thread for all graphic brand elements.

Bustling and active business meeting environment

Geometric and gradient forms creating paths and connections

Business meeting between people having a conversation

Person with white finger nails holding smartphone

The human touch

The website was designed to reflect the company’s emphasis on relationships, featuring human-centered imagery and approachable messaging. The site was built on a user-friendly platform that the client could update themselves.