Promoting accessibility to the birthplace of mountain biking, one fondo at a time.

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giving cyclists a voice

The Marin County Bike Coalition (MCBC) promotes safe bicycling for everyday transportation and recreation, giving cyclists a voice to advocate for a bike-friendly Marin. They are committed to the next generation of cyclists and devoted to building the bicycling community in Marin county. Who can’t ride with that?

Getting our hands dirty for MCBC

Vehicle created the Dirt Fondo branding, posters, digital assets, t-shirts, and additional swag for MCBC’s premiere trail ride back in 2012. And we’ve been designing the program pro bono every year since, including the addition of two new events, the summer Solstice Fondo and women’s Jane Fondo. In 2019, we shook things up with a typographic nod to the Bauhaus centennial.

2017 Solstice Fondo poster with black/ and green and topography style background

Dirt Fondo 2015 poster announcing date and event with gradient graphic designs and deer illustrations

Dirt Fondo 2013 poster announcing date and event with gradient graphic designs and deer illustrations

Dirt Fondo 2016 poster announcing date and event with gradient graphic designs and deer illustrations

Dirt Fondo 2014 poster announcing date and event with gradient graphic designs and deer illustrations

Dirt Fondo 2012 poster announcing date and event with gradient graphic designs and deer illustrations

Protecting a cycling paradise pro bono

We contribute pro bono design to MCBC to support their work to preserve beautiful open spaces and promote bicycling for recreation and green transportation.

2 mountain bikers riding in high mountain trails with scenic views for Dirt Fondo event

A big group of mountain bikers taking a break from riding at Dirt Fondo mountain biking event

A big group of mountain bikers taking riding on a dirt trail at Dirt Fndo event

Mountain biker proudly showing a battle scar from a mountain biking accident

Forty-five miles of fireroads and single track

Since some of us at Vehicle are avid mountain bikers, we take particular interest in the Dirt Fondo – an annual 45-mile mountain bike romp through the beautiful Marin headlands and state parks featuring 7,000 feet of climbing. (Yeah, that’s a lot.)

Orange circle gradient Dirt Fondo graphic printed on a tshirt

Project Scope

Research and Insights
Strategy & Positioning
Identity Design & Development
Print & Packaging

Messaging & Content
Brand Voice / Tone
Creative / Art Direction

Promoting accessibility to the birthplace of mountain biking, one fondo at a time.

...>>>

giving cyclists a voice

Getting our hands dirty for MCBC

Protecting a cycling paradise pro bono

Forty-five miles of fireroads and single track

Project Scope

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Promoting accessibility to the birthplace of mountain biking, one fondo at a time.

...>>>

giving cyclists a voice

Getting our hands dirty for MCBC

Protecting a cycling paradise pro bono

Forty-five miles of fireroads and single track

Project Scope

More of the good stuff

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Pogo

Stumpjumper 25 Book

Garden Creamery

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