Scoot | Communication Strategy & Design

Creating a vision for the sharing future

In cities all over the world people need fast, affordable, sustainable mobility. Scoot’s mission of “Electric vehicles for everyone” made it one of the first companies to fulfill that need with a mix of shared, smartphone-activated electric vehicles, all perfect for city life.
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Vehicle partnered with the executive team at Scoot to develop a communication strategy that would bring their vision of a shared electric future to targeted cities around the world. They currently operate in San Francisco, Barcelona, and Santiago, and will be launching in more mobility-forward cities soon.

Looking down on busy downtown area of city with caption that says "the city is a triumph of human ingenuity."

Busy city street with caption imposed on top of it that says "10,000,000,000 trips are taken everyday."

Image of busy city street with caption imposed above it that says "air pollution, noise pollution, traffic congestion, mobility inequity, no parking"

Person riding a scooter and a caption imposed above it stating "the answer is sharing"

Scooter vs car icons stacked up and caption saying: "together we can fight"

Simplifying a complex narrative

We created a narrative that speaks directly to mayors and transportation officials, utilizing a simplified graphic language that demonstrates how Scoot is the key to solving top-of-mind congestion, pollution, mobility, and parking issues in their city.
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Scoot is united by their mission and culture of valuing each other, our cities, and our planet – and we’re proud to have had a hand in their continued success.