We believe design has the power to change minds and inspire action.

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Vehicle is a creative design studio in San Francisco, driven by a passion for brand engagement and expression.

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Creative meeting in the VehicleSF office with Boombotix and RZA
At Vehicle, we excel at designing integrated branding programs across mobile, web, video, print, and retail. We work with a wide range of clients, from image-driven lifestyle brands and corporate clients, to technology startups and cultural organizations. Our goal is to apply insightful brand stewardship, impeccable project management, and effective creative solutions to each of our client’s unique challenges.

Our Capabilities

Identity & Strategy

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Research & Insights
Strategy & Positioning
Brand Architecture & Hierarchy
Identity Design & Development
Identity Systems
Naming

Communications

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Messaging & Content
Brand Voice / Tone
Creative / Art Direction
Brand Guidelines
Integrated Campaigns
B2B & B2C

Experiences

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Web / Mobile
Social Media
Print & Packaging
Retail Shops & POS
Environments
Video / Motion Graphics

News, views, & insights

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Linked's Northguard logo brand animation
↯ June 25, 2025

Creating LinkedIn's next gen Kafka > Northguard

When LinkedIn looked to transition from Kafka to a more advanced scalable log storage solution they asked Vehicle to design a simple yet distinctive brand mark that would clearly convey the intricate workings of their new streaming data engine: Northguard.
LinkedIn's Northguard Reddit page >
EMPEL slogan, Sheds water . Longer. on visual of person wearing rain coat with EMPEL logo
↯ May 07, 2025

Branding the future of DWR

EMPEL came to Vehicle looking to reshape the positioning, branding, and visual approach of their revolutionary DWR product that's delivering the longest-lasting, most effective water repellency, while prioritizing people and the planet without compromising performance.
AZOVA health care website design
↯ OCTOBER 01, 2024

Leveling up AZOVA's brand language

The online healthcare platform AZOVA asked Vehicle to give their branding a shot in the arm. We developed a refreshed brand positioning and guideline including elements ranging from Brand Promise, to their app, to the many touchpoint across their user experience. Look out for the refreshed AZOVA brand as their team starts to implement and harness the new brand guidelines.  
VehicleSF office team hanging out large painting
RZA in the office of VehicleSF
Two hydro flasks splashing together
Vehicle SF instagram image
Vehicle SF team member image
Photoshoot for Ariat model in gym
VehicleSF instagram post
VehicleSF instagram post
VehicleSF instagram post