Levi's was looking to create a space dedicated to it's vintage denim. We made a museum.

Vehicle designed the Levi’s Vintage Store, located on the ground floor of the San Francisco factory where the vintage line is made and where tours are given daily. Our design embraced the unique nature of the space as part museum, part store, to appeal to vintage denim aficionados.

We designed all elements of the store, from fixtures and signage, to dressing rooms and circular cash wrap, leveraging vintage Levi’s typography throughout. We also designed and art directed photography for the lifestyle graphics, which positioned the product in a modern fashion context.