Nike wanted to go big in the bay for KD's 11th shoe drop. That called for the MVP treatment.

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Billboard on top of downtown San Francisco building showcasing playful typography and a large scale photograph of Kevin Durant shooting a basketball

KD in the house

Nike invited Vehicle to help launch the KD11 at Nike San Francisco. Tasked with creating a memorable, unrivaled retail experience for Kevin Durant’s signature footwear release in the Golden State Warriors' own backyard, we chose a path of total domination.

Our retail design team embraced the “Built For a Plush and Bouncy Ride” tagline as a springboard and inspiration for the entire consumer experience. We outfitted the exterior windows with a mountain of custom-made basketball pillows, bouncy trampolines, and eye-popping graphics.

Playful display of basketball shoes, trampolines, and basketball pillows showcased at Nike San Francisco.

Playful display of basketball shoes and basketball pillows showcased at Nike San Francisco.

Graphic posters, playful typography and images of Kevin Durant playing basketball showcased at Nike San Francisco.

Turning it up to 11

We went for maximum impact inside the store by blanketing the entire entryway with full court coverage of the KD11 on large-scale lightboxes and interior-facing window graphics.

Large graphic display and playful black and white typography and photography showcased at Nike San Francisco.

Double takes on the Sixth floor

Shoppers arriving on the 6th floor escalator landing were greeted by a surreal KD11 video created by Nike, playing on our wheat-pasted 3 x 3 video wall. We flanked the wall with two pedestal vitrines to continue the theme from the exterior windows.