Anki Cozmo | Retail Design

Cozmo the small AI robot on product display with animated face

going big at retail with the little guy

Anki is an award-winning entertainment electronics company that brings robotics into everyday life. We partnered with their team to design and develop an engaging global retail display program that would highlight their pint-sized robot Cozmo and show off his larger than life personality.

Cozmo the small AI robot on product display in store setting with related cozmo related products

Our retail Mantra: Attract - Engage - Connect

Our retail design leveraged Anki’s bright yellow brand color to draw attention in store and a clean aesthetic that would be approachable for early technology adopters. We also used video to attract shoppers and highlight Cozmo’s strengths – his AI-assisted emotions, personality, and voice.

Cozmo the small AI robot on product display highlighting his emotional capabilities

Removing purchase barriers in-store

We refined existing Anki brand messaging to be more retail focused, with the goal of removing any possible purchase barriers, appealing to the child and parent alike, and making sure Cozmo’s irresistible personality cut through the clutter. Our team customized videos for retail by editing existing “Cozmoments” and adding video captions to highlight specific features shown by consumer research to impact purchase decisions.

Cozmo the small AI robot on product display in a store.

Strategic Amazon messaging

We also adapted this retail-specific messaging for use on Amazon, with a similar motive of removing purchase obstacles and spotlighting Cozmo’s charm.

Digital mockup of amazon messaging strategy for Anki Cozmo robot ai toy

Large scale product display and advertisement for Anki Cozmo robot

Digital product rengers of Anki Cozmo AI robot performing different tricks and emotions

Robots without borders

To manage the multinational scope of this effort, Vehicle lead weekly video conference meetings with Anki team members in Germany, France, the United Kingdom, and San Francisco, ensuring retail brand consistency worldwide while addressing localization issues.