Hydro Flask | Vehicle

Multiple hydro flask bottles presented in different colors.

Full spectrum hydration and then some

Hydro Flask, a highly successful premium hydration and lifestyle brand, has grown its line of products from water bottles to large coolers, backpacks, clothing, headwear, beer growlers, and associated accessories. Retailers were clamoring for more floor fixtures and a wall system to accommodate the expanded line, so Hydro Flask tapped Vehicle to redesign their entire in-store fixture program.

Digital mockup of Hydro Flask products including bottles, coolers, shirts and other merchandise

No substitute for first-hand observation

We conducted national store surveys to review their current fixtures in the wild and to understand the various needs and space constraints of their wide array of retailers – from bicycle shops, to grocery stores, to big box sporting goods stores.

Digital product render of hydro flask bottles set up in colorful gradient

3 young girls playing on playground with small hydro flask bottles

Young boy taking a sup form hydro flask bottle while holding bike, various highlighted components of the hydro flask bottle are listed in the image also

Hydro Flask advertisement displayed on the webpage of a computer screen

Digital render of hydro flask bottles organized in to a gradient color scheme

Modularity addresses line evolution

Our final retail design featured a suite of three different modular fixtures, branding elements, plus a complementary wall system with prominent point-of-sale imagery and messaging. The POS template we designed used a system to address brand and product messaging, and create a visual language for technology features. Then we applied this same design aesthetic to their digital ad template for brand continuity online.

3 digital product renders of bottles, hats, shirts and other merchandise for hydro flask

A different array of digital product renders of bottles, hats, shirts and other merchandise for hydro flask

The result is a highly efficient modular system that can adjust to serve their evolving needs, while allowing their colorful product line to shine as the hero in store.